Booking.com: Cricket World Cup

April 2023 - January 2024

As Brand Program Manager at Booking.com I managed a range of multimedia asset productions to support global consumer brand campaigns.

Seen by an estimated 2.6bn people globally, the Cricket World Cup campaign was used to promote Booking.com across a variety of channels including TV, Disney+, Facebook, Instagram and Snapchat.

I managed the overall campaign program collaborating with creative, media, planning, procurement and agency teams ahead of launch in Autumn 2023.

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